Reputation Management is the process of manipulating social media systems to present yourself or your product in a different light. For most of us, Reputation Management is as simple as climbing through the internet and deleting previous posts you’ve made and cleaning up your online image. For developers, however, it extends to the products you make. Here’s one example of how Chinese developers are manipulating the app market.
So, next time you see a program that’s 5 star 1 million download good, yet when you install it, it’s craptapolistic, well, now you know how such a crappy app got such a good review and download count.